About me

About me

My Experience and Expertise

  • I know leadership, change management and pressure from personal experience – and the challenges associated with them.
  • Während mehr als 13 Jahren war ich als Kommunikationschefin und Mitglied des Top-Kaders internationaler und nationaler Unternehmen tätig. Ich habe CEOs, Geschäftsleitungen und Verwaltungsratspräsidenten beraten, grosse Veränderungsprozesse begleitet und Teams unterschiedlicher Grösse geführt – von kleinen Spezialistenteams bis zu Organisationseinheiten mit über 50 Mitarbeitenden.
  • I understand both the perspective of senior management and that of employees. I know what high time and performance pressure feels like, how demanding crisis situations can be, and what change processes require from leaders and teams.
  • Diese Erfahrungen verbinde ich heute mit einer fundierten Coaching-Ausbildung und langjähriger Praxis als Leadership Coach, Executive Coach, Team-Coach und Resilienztrainerin.
  • This expertise is complemented by further training in crisis coaching and kinesiology, as well as a finance programme at London Business School.
  • I have been a member of the Board of Directors of the Zug Cantonal Hospital since May 2021.
  • I am the author of Books «Sustain your performance – practical tips for the business marathon» (Springer Verlag) as well as «Success! Success? In search of answers through conversations» (Tredition), in which 24 very different personalities share their personal views on success.
  • Sport has also shaped me: as a Swiss Junior Women's Handball Champion, I learned early on what teamwork, responsibility and mental strength mean. Today, I am an ambassador for the «starch gmacht» campaign, which shows girls the skills they can develop through sport that will benefit them in their careers and life.

Career

Career Highlights

01Credit Suisse (Managing Director)

Deputy Head of Group Communications with responsibility for advising CEO Oswald J. Grübel and other top executives, global media relations, internal communications and the international communications network. Headed a department with over 50 employees and was a member of the extended Executive Board of Credit Suisse Financial Services. Co-founded the company's first women's network in Switzerland

02 Credit Suisse

Further senior communication roles with leadership responsibility

03Vontobel

Head of Group Communications, responsible for communications with the CEO, Executive Board and Board of Directors, as well as for media relations, internal communications, the website and the international communications network; team leader

04SWICA Healthcare Organisation

Head of Corporate Communications, responsible for media relations, the customer magazine, internal communications and translation services; team leader

05Zurich Insurance Group

Deputy Head of Global Media Relations, with responsibility for Europe

06Messmer & Partners

Partner and communications consultant for companies from various industries

Education & Professional Development

My Key Qualifications

  • Diploma in Stress & Balance Coaching (living sense, accredited by the European Coaching Association, the International Association of Coaching Institutes and eduQua, the Swiss quality label for continuing education institutions)
  • Certified Integral Coach (living sense)
  • Certified Team Coach (living sense)
  • Crisis coaching
  • Overcoming barriers to success and performance
  • Basic training in kinesiology
  • London Business School – Finance Programme
  • lic. phil. I (History and English)

Collaboration

My Strengths

  • Analytical and connected thinking
  • Structure and clarity
  • Persistence in asking the right questions

  • Enthusiasm and the ability to inspire
  • A constructive attitude
  • Practical and actionable solutions

  • Building trust
  • Listen attentively
  • Empathy and appreciation

Awards

My Awards

Publications

Ideas that stay with you, long after the conversation.

Knowledge that lasts: My books bring together research-based insights, years of leadership experience and practical tools for everyday life - offering inspiration for people who want to lead with lasting impact, stay healthily and effective, and consciously shape their own path.

Book cover «Success! Success? Searching for clues in conversations» by Claudia Kraaz with colourful balloons

Book

24 interviews and food for thought for a successful, healthy life.

Contact

What would you like to set in motion?

Let's explore in an initial conversation what really matters and what the right next step might be.